Will Nipper, Senior Project Manager

Will has over 30 years’ experience assisting business clients. His most recent endeavor was serving as Industry Principal for Media, Communications, Travel and Technology Verticals at Acxiom Corporation, a large data and marketing services company in Conway, Arkansas. There he provided strategic advice, economic analyses and industry subject matter expertise to Fortune 100 and Acxiom executives. He developed and maintained solution and marketing strategies, partnerships, industry business plans and account business plans for a $130MM/year and growing global business segment.

Prior to that, as Sr. Lead Analyst for Load Research and Market Research, Entergy Corporation, a publicly held utility, he led a 21 member team, across five states, in the design and standardization of statistical procedures across the enterprise. He pioneered the company’s use of demographic and survey data for marketing, improving the customer experience, guiding media ad buy decisions, issue management and economic development-oriented site location.
Will holds a B.S. with majors in Mathematics and Computer Science and minors in History and Physics from the University of Central Arkansas. He is also a published author and frequent public speaker.